Gvahim Course at the 

In the fifth class, you learned how to build an online marketing plan and how to organize your time and plan ahead using a calendar. We taught you the importance of setting specific marketing goals periodically throughout the year and how to create materials around these events to use use on your site and on social media. We shared tips for writing effective email newsletters and blog posts. Finally, we discussed how to run a strong online marketing campaign.

 

When creating a marketing plan, the most important thing is to dedicate time each week to maintain your website and create new marketing materials. Remember that, like your business, your website is dynamic. To be successful, you want to regularly update your site, both in terms of content and design.

 

Once you understand your business’s unique look and feel, the language of your site and the kind of design you want to go with, things will get easier. Remember that you can always look around the Internet for general inspiration or for ideas on how to make specific changes on your site.